Failing Forward Since 2024
We are a venture studio that celebrates the beautiful disaster of entrepreneurship. Every venture is a near-miss, every failure a lesson, every "almost" a step closer to something extraordinary.
Founded on the principle that perfection is overrated and failure is undervalued, we invest in bold ideas that dare to fail spectacularly. Because sometimes, almost making it is exactly where innovation begins.
Connecting squash players who'd rather smash balls than slide into DMs. Track your rankings, find opponents, book courts – all without accidentally joining a tennis club.
Scheduling software that doesn't make you want to throw your computer out the window. Simple, powerful, and refreshingly honest about what it does.
AI that plugs into your actual workflow – email, CRMs, spreadsheets. No new platforms to learn, no tabs to remember. Just capacity when you need it.
Tried to revolutionize salon suite bookings. Turns out the beauty industry has its own ideas about revolution. We pivoted straight into a wall – but what a view.
We believe that failure is just success wearing a disguise. Every "almost" is a masterclass in resilience. Every pivot is a plot twist in a story worth telling. We don't just embrace failure — we dance with it, learn from it, and build empires on its lessons.